Joie de hooha.

Challenger brand FemiClear set out to boldly address a topic often shrouded in shame -

genital herpes.

So we did it with as much joy as possible. Some loved it, some hated it, but everyone who watched it talked about it. Which was kind of the point all along.

WORKED: Broadcast, OLV, paid and organic social, OOH, website, press.

WITH: CD Kristina Blake. AD Vicky Andres.